We got lucky with our latest Los Angeles fashion video production — literally! Lucky Brand jeans called on our San Diego video crew to shoot a series of employee training videos inside their flagship store at The Grove shopping center in Los Angeles.
The LA-based denim brand goes to great lengths training its sales associates to help shoppers find perfect-fitting jeans. Using our video segments, employees at Lucky Brand’s 177 retail stores will learn tips and techniques to help customers add jackets, sweaters, accessories and other complementary items — all without costing a fortune. Now that’s what we call lucking out!
Lucky jeans are much more than just denim and grommets; they’re a true blue American icon. Staying true to the rich heritage — and authentic, all-American spirit — of denim, Lucky Brand began crafting great-fitting, vintage-inspired jeans in Los Angeles in 1990. The distinctive Lucky look by literally, ripping, fraying, sanding, patching and washing by hand — gives them true character and soul. They added authentic hardware, personalized touches and playful details, and an American legend was born.Their jeans are made for the free-thinker, the artist, the dreamer; they’re made to dance, work, run, jump, play and rock ‘n’ roll (just like you). Their inspiration doesn’t just come from the rugged workwear of denim pioneers, but from the free spirit and laid-back lifestyle of Southern California. They find inspiration everywhere, from the secluded outlooks of Big Sur, to the old-school tattoo parlors of Venice and the beautiful beaches of Malibu. They reference music, art and photography — old and new — to create truly unique pieces that you’ll wear over and over again. You’ll find Lucky Brand all over America — in 209 stores (and counting) — as well as select department stores and online at LuckyBrand.com.
Always in style, Solana’s fashion video production!
